On first glance, the Bronica C does look like the flashy chromed American cars which were common in the 1960s. IPhone 8 Shutter speeds on the left, film carton flap on the top – iPhone 8 Shutter speeds on the left, film carton flap on the top With the Bronica S and C, however, these cameras began to stand on their own and exhibit functional beauty. The original Bronica, the Bronica D, was essentially an improved copy of those Hasselblads. It is true that the camera’s patron, Zenzaburo Yoshino, was inspired by Victor Hasselblad’s excellent cameras. Some may say that the early Zenza Bronicas, save the original Bronica D, are just gaudy knock-offs of the contemporary Hasselblads. Another example is this camera, the Zenza Bronica C. The original Ikoflex “coffee can” TLR, with its ergonomics, quality optics, and Deco styling, is one such example. I also like cameras which have blurred the line between art and engineering without strictly adhering to other Bauhaus principles. One of the best examples of this are cameras in the Agfa Optima Sensor line, such as the Optima 1535. I feel that the best products are those that live up to principles of the Bauhaus movement, and that extends to how I view cameras. I’m a fan of the Bauhaus, especially how they strove to eliminate the divide between artists and artisans.
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